Digital Business Management Course

Are you ready for digital transformation?

Start your journey in digital dentistry with our Digital Business Management online course series, designed to empower clinicians to embrace digital dentistry and its benefits.

Learn from globally renowned clinicians how to navigate the digital environment, which includes targeting these three objectives:

Manage a practice with solid business, financial, and professional management skills.
Integrate digital workflow technologies seamlessly into daily practice to improve treatment effectiveness.
Increase patient experience with specific protocols and digital procedures.

This series of engaging courses will challenge your knowledge and reinforce learning through practical application, helping you prepare for a digitally empowered future.

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19 International Speakers

Learn from renowned speakers who are experts in their field.

8 Hours of Content

Embrace eight hours of valuable content across multiple disciplines.

Short and Concise

With its structured short videos, you can learn at your own pace.

Explore the Courses

Key Takeaways

Upon completion of this on-demand course series, learners will be able to:

Manage their digital practice with more financial, sustainability, and marketing confidence.
Improve the effectiveness of their treatments by utilising digital workflows.
Learn how to select and motivate their teams to create a strong company culture.
Understand the significant change that digitalization provides to a dental practice and have the confidence to proceed and be successful.

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Course 1

Business Management of the Dental Practice

Course 1

Find out how to support in efficiently managing a dental practice based on financial aspects and KPI interpretation, aiming at how to calculate the income generation for treatment and how to use financial templates. Speakers will discuss some examples of investment options available when embracing digitization, and how to promote investments through marketing.

We will complete this module discussing principles of sustainable dentistry for long-term practice integration, aimed at ensuring ethical and environmentally conscious dental practices for the future.

Presenters: Fran Caro and Jan Jurkemik

Course 2

How Digitalization Can Improve the Effectiveness of Practice Management

Course 2

Learn the main concepts of digital dentistry, including integrating digital workflows in the clinic, digital diagnosis and choosing the right intraoral scanner for securely creating digital patient profiles.

Presenters: Swen Deussen, Gertrud Fabel, Verena Freier, Roberto Molinari, Eimear O’Connell

Course 3

Improving patients' experience

Course 3

Optimizing the first visit, starting from recruitment, inquiry processes, and improving patient motivation. Understanding patient needs and using digital tools to boost treatment acceptance rates.

Presenters: Daniela Aggio, Dorotea Ashraf and Fran Caro

Course 4

The Benefits of Digital Workflows

Course 4

Explore the benefits that digital workflows in implantology, orthodontics, endodontics, prosthodontics can bring to your daily practice in terms of treatment outcome, ease of use, and patient experience.

Presenters: Francesc Abella, Gertrud Fabel, Verena Freier, Angelica Iglesias, Costanza Micarelli, Nina Shaffie, Atef Shaker and Martin Wanendeya

Course 5

Income generation for digital dental treatments

Course 5

Gain insights into digitalization’s investment and financial viability through a profitability simulator, to make informed decisions based for sustainable practice expansion.

Presenter: Simon Fieldhouse

Course 6

Human resources - How to make your team ready for digital dentistry

Course 6

Learn how organizational readiness and informed decision-making are essential for successful digital practice transformation and how to identify suitable resources to design an excellent process.

Presenter: Michele Rossini

Course 7

Examples of Digitalized Clinics

Course 7

Delve into the daily workflows of digitally advanced dental clinics and discover strategies for crafting a seamlessly integrated digital patient experience.

Presenters: Giacomo Armani and Leanne Branton

Meet the Speakers

Francesc Abella

Francesc Abella is the Director of the European Master’s Degree in Endodontics, accredited by the European Society of Endodontology (ESE). He is also the secretary of the Spanish Society of Conservative and Aesthetic Dentistry. He has a PhD in Endodontics and a Master’s from the Universidad de Sevilla.

Daniela Aggio

Daniela Aggio specialized in Orthodontics from APCD Vila Mariana and Restorative Dentistry from APCD São José dos Campos. She works with Dentsply Sirona’s CEREC ORTHO, is a SureSmile Trainer & Academy Ambassador, and directs the AGGIO CLINIC. She also partners with CADCAMCODE for CEREC technologies.

Giacomo Armani

Giacomo Armani, co-founder and Prosthetic lead at Studio Dentistico Armani in Italy, specializes in Restorative Dentistry. A graduate and former Assistant Professor of Prosthodontics at Victoria Babes University, he's pursuing a PhD in implant prosthetics and is certified by the European Society of Cosmetic Dentistry.

Dorotea Ashraf

Dorotea Ashram, a 2012 Miss International University Dentistry graduate with a Master's in Fixed Prosthodontics, published research in the Egyptian Dental Journal and started her CEREC journey in 2016. Dentsply Sirona Train-in-the-Trainer certified, Dorotea continues to embrace the latest dental technologies.

Leanne Branton

Leanne Branson, BDS, MFDS RCED, a 2003 Glasgow University graduate, is pursuing a Diploma in Implantology. She founded Southside Dental Care and is a member of the Association of Dental Implantology and The Royal Odonto-Chirurgical Society of Scotland. Branson has been a finalist for "Best Young Dentist in Scotland," "Employer of the Year," and "Dentist of the Year" awards.

Fran Caro

Fran Caro, a Dental Consultant and Analyst, has a Business Administration and Management degree from the University of Valencia and a Master’s in Strategic Marketing. Specializing in management, he provides training at dental institutions and has assisted over 300 clinics in digitalization through consulting projects.

Swen Deussen

Swen, in his role as Vice President & Head of SaaS Business Unit, holds overall responsibility for the DS Core SaaS business at Dentsply Sirona. His duties span across product development, marketing endeavors, financial oversight, and leadership of the team. The central aim of his role is to propel the growth and prosperity of the business unit within the broader organizational context.

Gertrud Fabel

Gertrud Fabel, an author with a Master’s in clinical dental CAD/CAM, established her Munich practice in 1998. She specializes in esthetics, full mouth rehabilitation, and chairside dentistry. She founded Germany’s first Curriculum for female dentists in digital dentistry and is a Digital Dental Academy Berlin partner. She serves as an ISCD CEREC trainer and KOL for Dentsply Sirona.

Simon Fieldhouse

Simon Fieldhouse, a Liverpool University Dental Hospital graduate, is an oral surgery specialist and international leader in digital dentistry. At Dutch Barton Dental Practice, he offers oral surgery, general dental treatments, and implants and has prioritized patient-centered care and digital technology since 2007.

Verena Freier

Verena Freier, an international dental consultant, Abitur from St. Angela School in Königstein and Goethe University graduate, opened her dental practice in Bad Soden in 2015. She pursues ongoing education in aesthetic dentistry, business management, digital volume tomography, and conservative and reconstructive dentistry.

Angélica Iglesias

Angélica Iglesias, a University of Barcelona graduate, holds a Dentistry degree and a Master’s in Oral Rehabilitation and Maxillofacial Prosthesis. Certified in American Dentistry concepts, her specialty is Cosmetic and Aesthetic Rehabilitation. She also teaches at Autrán Dental Academy/UCAM's Master's Program.

Ján Jurkemík

Ján Jurkemík, a graduate of P.J. Šafárik University and Comenius University and Bratislava, founded and is the chief specialist of the microDENT clinic and was a former lead specialist at Martin's University Hospital. He specializes in dental surgery, TMJ disorders, dental implants, wisdom teeth removal, and cyst operations.

Costanza Micarelli

Costanza Micarelli, a former board member of the Italian Academy of Prosthetic Dentistry and with dental degrees from the University of Rome “La Sapienza", specializes in masticatory system analysis. She is a professor at Goethe University of Frankfurt, Alma Mater University of Bologna and the University of Siena.

Roberto Molinari

Roberto Molinari, a 1993 University of Bologna graduate, specializes in periodontology, implantology, and aesthetic prosthetics. He conducts courses for dentists on applying CAD/CAM techniques for natural teeth and implants. He operates his private dental practice in Mantova, Italy.

Eimear O’Connell

Eimear O’Connell, an Edinburgh University and Royal College of Surgeons graduate, is a CEREC technology specialist. Awarded Best Practice and Best Patient Care in Scotland in 2015, she was the Association of Dental Implantology's first female president and the UK's first female dentist with an implant diploma from the Royal College of Surgeons, Edinburgh.

Michele Rossini

Michele Rossini optimizes clinical workflows and digital technologies and manages business systems for personalized dental services. He contributes to the scientific committee for “Research and Statistics Center,” consults for top digital dental firms, and teaches business management, marketing, and technology development courses.

Nina Shaffie

Nina Shaffie treats complex cases with digital dentistry techniques at The Sandford Clinic. A 2010 Barts and The London graduate, Shaffie was awarded "Best Young Orthodontist South" and "Best Young Dentist South East." She is a Key Opinion Leader, lecturer, and PEERS Ortho UK Vice President.

Atef Shaker

Atef Shaker, a Cairo University graduate, specializes in Fixed Prosthodontics, dental materials, CAD/CAM, and Esthetic Dentistry. He directs MD and Ph.D. programs in Fixed Prosthodontics and supervises research projects. He also consults, trains, and is a key opinion leader, serving as Dean of the faculty from 2017 to 2022.

Martin Wanendeya

Martin Wanendeya, a University of Bristol alumnus and Ten Dental partner, practices implant and aesthetic dentistry in South London. He lectures at the Masters in Aesthetic Dentistry Program at Goethe Universität Frankfurt and is an Adjunct Associate Professor at Penn Dental Medicine, University of Pennsylvania.

Start Your Journey to Digitalization Now

Gain access to hours of enriching content, including insights from industry leaders, for only €299. Enroll now!

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FAQs

What is the significance of digital business management in dentistry, and how can it impact the success of my practice?

By embracing digital business management in dentistry, you can enhance the overall efficiency of your practice, improve patient satisfaction, communication and stay competitive in a rapidly evolving healthcare landscape. It’s essential to choose and implement technologies that align with the specific needs and goals of your dental practice.

How does organizational readiness play a role in the digital transformation journey for dental practices?

Organizational readiness is a critical factor in the success of the digital transformation journey for dental practices. It refers to the preparedness and capability of an organization to undergo significant changes, adopt new technologies, and integrate digital solutions into its workflows.

What specific digital systems are covered in the course, and how can they be effectively implemented in a dental practice?

In our exploration of digital solutions, DS Core serves as the central digital hub within the dental practice, offering various platforms like DS Core create, communication canvas, and Suremile simulator. These tools significantly enhance the patient experience while providing more efficient services compared to traditional analogue techniques. One pivotal component is the intraoral scanner, which plays a vital role in streamlining the patient journey by eliminating the need for physical impressions. Beyond its role in patient comfort, the scanner acts as a seamless communication conduit between our practice and the lab. Furthermore, when integrated with milling machines and printers, it empowers us to deliver in-house prosthodontic treatments, elevating the overall dental experience for our patients while optimizing time management and income generation.

How does the course address the challenges of making a mental shift towards embracing new technologies in dentistry?

Leanne Branton and Giacomo Armani discuss the journey of how they integrated digital technologies into their practices, and how they overcame obstacles and resistance to successfully mitigate change.

What steps are outlined in the course to mitigate risks and ensure a return on investment in digital technology for dental practices?

Many individuals often deliberate on the timing and method of integrating digital solutions into their practice due to uncertainty about the technology’s readiness. Our unequivocal message is that the time for implementation is now, without wasting any further time.

We thoroughly examine the investment aspect of digital equipment, acknowledging it as a significant financial commitment. Hence, we delve into discussions about amortization—determining when the equipment will be paid off and when it will begin generating income for the practice, and to what extent. We educate the listener on comprehending the practice's expenditures and optimizing income generation. This fundamental understanding is crucial for fostering a successful practice, a knowledge gap often unaddressed in dental schools.

Digital Business Management Course Series

Dentsply Sirona will be your partner in this digital journey: the future of dentistry is here.

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